|
Ensure Your Success by Communicating Effectively in Writing
|
Get better results action more often
Communicate more clearly in less time with less effort.
Get your messages across more clearly and quickly.
Have people understand your messages accurately.
Gain respect and admiration from staff and managers.
Project intelligence, wisdom and thoughtfulness.
Make people appreciate you.
Use techniques professional writers use.
And much, much more.
|
EASY AND CLEAR BUSINESS WRITING IN ONE BOOK!
Achieve Your Purposes as a Business Writer
Learn why business professionals write.
See the basic messages conveyed in business writing.
Focus on Your Readers
Learn easy ways to recognize who your writers are.
See simple methods to determine their information needs.
Present Your Information Deductively
Learn how to clarify your messages.
Organize whole documents.
Maintain unity and coherence.
Promise and produce.
Write Deductively
Write introductory and summary paragraphs.
Develop coherent topical paragraphs.
Link ideas with transitions.
Focus your readers with key words.
Use Active and Passive Voice Appropriately
Learn exactly what voice is.
See how passive and active voice work.
Recognize each type of voice.
Deciding which voice to use when, where, and why.
Write Succinct Sentences
Make your sentences short, complete, and clear.
Focus your sentences with core thoughts.
Write flowing sentences.
Place your modifiers effectively.
Make your sentence logical.
Use Words Precisely and Plainly
Write exactly what you mean.
Make sense to your readers.
|
Benefit From These Features
|
Designed for Easy Use at Work
Workable methods — not lofty theories!
Plenty of real examples from business writing.
Comprehensive index leads you to key terms for your quick reference.
Just for Business Writers
Written just for business professionals by professional business writers.
Not written by academicians for English majors.
Table of Contents
- Achieving Your Purposes as a Business Writer
- Focusing on Your Readers' Needs
- Presenting Deductively
- Writing Deductively
- Using Active and Passive Voice
- Writing Succinct Sentences
- Using Words Precisely and Plainly
|
Message From Your Authors
|
Bill Stack,
President of TopSkills
|
Success Requires Effective Business Writing
Being successful in business requires the ability to communicate clearly, effectively and quickly. Everyone who seeks
success in any business endeavor needs to learn all they can about effective communication.
Clear writing is crucial, because it reaches so many people and establishes such a permanent record of your thinking and
communicating abilities.
Business Writing Skills for Powerful Results is based on workable writing techniques learned during our more than 30 years in business and training environments. It explains the writing techniques in a way that business professionals understand, because our careers have been spent in the professional workplace, not in academia. That's why so many business professionals appreciate and gain so much from our books and seminars.
Use the techniques explained in our book, and watch your professional success grow by the day.
About Your Authors
The authors of Business Writing Skills
for Powerful Results are professional business people, writers, trainers and
speakers. They have more than 30 year's experience in business, selling and
training as well as degrees in business and English from major United States
universities.
What a Bargain!
All this relevant information in a compact
book for easy use at your workplace is only US$18.95 US$16.95 plus nominal shipping and
handling. It's a real bargain, isn't it?
|
|
Your Satisfaction Is Guaranteed!
We believe so strongly in Business Writing Skills for Powerful Results that we guarantee you will be pleased with it. If this book is not as described on this web site, we will refund your purchase price. If it contains any physical defects, we will replace it at our cost. Nothing could be safer than this! Read details of our standard product guarantee here.
|
|
|
|
|
Have Questions? We're glad to help.
(The only way to get the answers you need is to ask us!)
|
|
|
WHAT THEY SAY
|
|
"This book helped me do thorough interviews." — Elliot David, Albany,
New York, USA
|
|
"This book they will be of considerable value to me." —
Gary Bateman, British Columbia, Canada
|
|
"Techniques were clearly
explained." — Nancy Greene, Denver, Colorado,
USA
|
|
"The exercises are useful
as planning tools, too. — Hazel Stapleton,
London, England
|
|
