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The most common method of training sales people is also the least
effective and the most expensive! Sending experienced,
untrained people into the marketplace with a product manual, a price list and
best wishes is the most common way companies train their sales people. It's
also the root cause of management dissatisfaction with their sales
people and high turnover in sales positions!
Companies that train their sales forces this dead-end way
mistakenly believe they can't afford to train them properly. But untrained sales
people cost companies many times more in low productivity, low-profit sales
and lost customers. If you're in this sales rut, there's only one way out —
Provide your sales people the tools they need for doing the job you need
done.
With the right skills, your sales people will be able to close
more sales and earn higher profits on those sales. Their successes will
build their confidence, and their stronger self-confidence will make more
successes even easier. Your company's revenues and profits will grow. This is
what you really want, isn't it?
Select the Sales Training Your Company Needs
A wide range of skills from the most elementary for beginners
to advanced for seasoned professionals is available for your choosing to fill your
needs. The general program provides quick overviews of common needs in
the sales profession. The various detailed programs address specific
challenges facing salespeople. The advanced program provides tricks and tips that
people who know the basics can use to maximize their successes.
Successful Selling Strategies
Fifty strategies for successful selling are explained: Using successful
attitudes, selling systematically, pinpointing prospects, presenting
products and services, closing sales, resolving objections, holding
onto existing customers, and honoring sales commitments. An ideal
introduction for new sales people, an excellent refresher for experienced
sales people, and a crucial reinforcer for sales managers. Six-hours.
Professional Excellence for Salespeople
Salespeople see how to lay and maintain the foundations of their success
through peak self-management. Areas include: Using successful attitudes
of positivism, empathy, helpfulness, respectfulness and appreciation.
Maximizing achievement by managing time efficiently. Maintaining professional
appearance and performance. Working together with others as a team member.
Sustaining beneficial relationships with customers, colleagues and team leaders.
Representing and promoting the company, its products and services and yourself
admirably. Adhering to business ethical standards. All these skills lead to
success, and no success is possible without them. Six hours.
Building and Maintaining a Prosperous Customer Base
Building and maintaining customer bases are explained for sustaining strong sales and profits. Salespeople learn the importance of customer bases for them and the companies they work for and represent. Topics
include: Finding leads by researching, networking, observing, linking, referring
and recommending. Qualifying and contacting prospects. Representing and
promoting company and its products and services advantageously. Keeping
customers indefinitely. Providing supportive services. Six hours.
Presenting Products and Services
The art of giving successful sales presentations from start to finish
is explained. Successful sales presentations begin before the customer
and salesperson meet and end after they part. Topics include: preparing
for the presentation, presenting the products and services
persuasively, closing the sale graciously and conclusively, arranging special
services and following up on commitments. Six hours.
Peak Performance for Sales People;
Advanced techniques are explained in this special seminar for seasoned sales professionals. Nearly everyone's
performance can be improved — even people with years of successful sales
experience. Topics include: Leading other professionals to help with sales.
Communicating positively with customers, colleagues and others in speech and in
writing. Keeping descriptive customer records. Analyzing customer needs and
problems for special products and services. Helping customers solve their
problems. Six hours.
Getting the Most From Your Day
Salespeople can call on more customers every day and make those sales calls most
productive by managing time. Use the same time-management skills and tools that
every successful sales person uses. Use planning sessions, learn how to
prioritize, work around disruptions and obstacles. Use schedules, to-do lists,
planners, quick notes and other tools.
Customized Successful Selling Seminars
Any new seminar can be assembled from the highlights of others or
developed anew. Needed aspects are selected for adequate coverage in the
available time. Sales managers can select the topics based on organizational
needs they observe, or salespeople can suggest the topics based on needs they
have, or a combination of both methods can be applied. Managers and/or
salespeople are polled for their needs, requests and suggestions. The
presentation method suits the amount and nature of material for the amount of time
available. Special fees might be appropriate.
For Every Sales Force, Sales Manager, and Salesperson
These expert sales seminars are ideal for a wide
variety of sales forces and sales people, because they cover the fundamentals
that are common to all.
consumer sales
business-to-business sales
retail sales
wholesale sales
new sales people
experienced sales people
any product
any service
all sales forces and sales people seeking success
Every seminar can be focused on the uniqueness of selling your products
and services to your prospects.
Organized and Presented for Your Company's Success
Each seminar is organized and presented with your success for
its objective.
Topics are covered in distinct sessions.
Each session features a brief explanation of the topic,
then participants do an exercise relevant to the session's topic, then the group
discusses the topic and the exercise.
Convenient breaks enable rest, relaxation, relief and
refreshment.
Generous lunch periods are provided.
Participants receive course materials that are useful on
the job after the seminar, and pens for taking notes.
The result is success for your people, your organization and ultimately
you. These benefits are exactly what you need, aren't they?
Your Needs and Convenience Are Our Mission
You get what sales managers and their sales forces need.
- Expert selling and training expertise comes to you.
- Improved sales productivity and profitability are readily attainable.
- Your sales problems and needs are easily solved.
- We go anywhere you need us to go.
- Standardized or customized programs are your choice.
Build Your Organization With Our Expert Seminars
These fine business-success seminars are presented in-house
for managers like you who see the need for building their people's skills. We bring
the programs to you, or we customize programs for you, or we develop
new programs for your unique needs. It can't be better than this, can it?
We are experts in our fields and in training professionals in
work places. Involved in business endeavors since the late 1960s, we have more than 30 years
of successful business experience and nearly 20 years of successful
training experience. Our clients include government agencies, large corporations
and small businesses. For expert training, engage TopSkills — your
business success experts!
We use only professionally proven training methods. We do not use experimental, fanciful, or trendy methods that have poor results. You can rely on a fully professional training experience from us!
What Is Your Seminar Investment?
You are wise to learn more about our successful-selling seminars.
They vary in duration and attendance, and travel expenses vary according to
locale and season, so we need a little information from you before we
can answer your question. We'll respond as quickly as we can.
NOTE: We are not presenting any public seminars at this time. Our seminars
are presented to clients who engage us to build their people's skills.
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Questions? Ask,
and we're glad to help.
(Asking is the only way to get your answers.)
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