Business Writing Skills
For Powerful Results

Ensure Your Success
By Communicating Effectively in Writing

Get better results action more often

• Communicate more clearly in less time with less effort.
• Get your messages across more clearly and quickly.
• Have people understand your messages accurately.
• Gain respect and admiration from staff and managers.
• Project intelligence, wisdom and thoughtfulness.
• Make people appreciate you.
• Use techniques professional writers use.
• And much, much more.

Gain These Important Business-Writing Skills:

Achieve Your Purposes as a Business Writer

• Learn why business professionals write.
• See the basic messages conveyed in business writing.

Focus on Your Readers

• Learn easy ways to recognize who your writers are.
• See simple methods to determine their information needs.

Present Your Information Deductively

• Learn how to clarify your messages.
• Organize whole documents.
• Maintain unity and coherence.
• Promise and produce.

Write Deductively

• Write introductory and summary paragraphs.
• Develop coherent topical paragraphs.
• Link ideas with transitions.
• Focus your readers with key words.

Use Active and Passive Voice Appropriately

• Learn exactly what voice is.
• See how passive and active voice work.
• Recognize each type of voice.
• Deciding which voice to use when, where, and why.

Write Succinct Sentences

• Make your sentences short, complete, and clear.
• Focus your sentences with core thoughts.
• Write flowing sentences.
• Place your modifiers effectively.
• Make your sentence logical.

Use Words Precisely and Plainly

• Write exactly what you mean.
• Make sense to your readers.

Benefit From These Features:

Designed for Easy Use at Work

• Workable methods — not lofty theories!
• Plenty of real examples from business writing.
• Comprehensive index leads you to key terms for your quick reference.

Just for Business Writers

• Written just for business professionals by professional business writers.
• Not written by academicians for English majors.

Table of Contents

1. Achieving Your Purposes as a Business Writer
2. Focusing on Your Readers' Needs
3. Presenting Deductively
4. Writing Deductively
5. Using Active and Passive Voice
6. Writing Succinct Sentences
7. Using Words Precisely and Plainly

Message From Your Authors

Bill Stack,
President of TopSkills

Success Requires Effective Business Writing

Being successful in business requires the ability to communicate clearly, effectively and quickly. Everyone who seeks success in any business endeavor needs to learn all they can about effective communication.

Clear writing is crucial, because it reaches so many people and establishes such a permanent record of your thinking and communicating abilities.

Business Writing Skills for Powerful Results is based on workable writing techniques learned during our 30 years in business, sales and training. It explains the writing techniques in a way that business professionals understand, because our careers have been spent in the professional workplace, not in academia. That's why so many business professionals appreciate and gain so much from our books and seminars.

Use the techniques explained in our book, and watch your professional success grow by the day.

About Your Authors

The authors of Business Writing Skills for Powerful Results are professional business people, writers, trainers and speakers. They have more than 30 years of experience in business, selling and training as well as degrees in business and English from major United States universities.

What a Bargain!

All this relevant information in a compact book for easy use at your workplace is only US$23.95 US$18.95 plus nominal shipping and handling. It's a real bargain, isn't it?

Your Satisfaction Is Guaranteed!

We believe so strongly in Business Writing Skills for Powerful Results that we guarantee you will be pleased with it. If this book is not as described on this web site, we will refund your purchase price. If it contains any physical defects, we will replace it at our cost. Nothing could be safer than this! Read details of our standard product guarantee here.

Have Questions? We're glad to help.
(The only way to get the answers you need is to ask us!)

A well organized and easy to use manual."
— Avery Majors, Gary, Indiana, USA

The most helpful writing manual I've found."
— Nancy Cunningham, Mobile, Alabama, USA

Everyone in my company should have this manual."
— Jack Paulson, Springfield, Massachusetts, USA;

I appreciate the courteous tone of the book."
— Vancouver, British Columbia, Canada